CVE Master Management Relaunches “9-1-1 Is #1” Campaign

With seasonal residents returning to Century Village East, CVE Master Management is relaunching its community safety education campaign, “9-1-1 Is #1,” reminding everyone that in an emergency, the first call should always be to 911 — not Village Security.

The campaign, which will run through the month of November, emphasizes the proper role of Village Security within the community. Security officers are responsible for gate access control, perimeter patrols, and monitoring the exterior walls and entrances of the Village. Their duties are limited to observing and reporting incidents to local first responders.

“Security officers are not first responders,” a CVE Master Management spokesperson explained. “Their role is to maintain access control and report incidents to the appropriate authorities. In an emergency, time matters — and residents must always call 911 first.”

The relaunch of 9-1-1 Is #1 aims to refresh residents’ awareness after the summer season and to ensure that everyone — full-time and seasonal residents alike — understands the difference between security services and emergency response.

The campaign will appear in the CVE Master Management INSIDER newsletter, on the website, on the village television channels and on digital signage around the Village throughout November, reinforcing one simple message: In an emergency, 9-1-1 should always be your first call.